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The 10 Commandments of Content Marketing

Thou shalt follow basic best practices with content marketing.

When I came across today’s article, “The Ten Commandments of Content Marketing”, I did a quick search as I thought I had already seen a list like this.

Well, it’s not the first. Fast Company, Social Media Today, Contently, pretty much everyone has done its own version of the ten commandments of content marketing.

I thought about not sharing the article, but comparing its list to the others like it, I liked its line-up of basic guidelines it contained.

This article was published over at the Grammar Chic blog. I copy each commandment here, but I suggest you also click the button at the bottom to read more details about each.

Without further ado, here they are:

  1. Thou shalt esteem quality over all else.
  2. Thou shalt serve thy customer, for all thy days.
  3. Thou shalt sell without selling.
  4. Thou shalt not market without a strategy.
  5. Thou shalt post new content regularly.
  6. Thou shalt write like a human, not like a corporation.
  7. Thou shalt not overdo it.
  8. Thou shalt not rush it.
  9. Thou shalt review thy content marketing plan on a monthly basis.
  10. Thou shalt not forsake data.

So, if you had to continue this trend of “Top 10 Commandments”, do you have an idea what your list would be?


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