There is a lot of noise when publishing content, and you need to find a way to stand out.
You often hear about the 4 P’s of marketing (Product, Price, Place and Promotion), but have you heard about the 3 V’s of content marketing?
Today, I wanted to invite you to read Michael Brenner’s article which discusses this new trio.
They are: Volume. Variety. Value.
Value is based on what you will provide to your audience. Publishing content and promoting like there’s nothing better on the planet will fall very short of your objectives and affect your brand if it doesn’t bring value. Publish content that is useful. It is key.
Next up is volume. How often will you post? Don’t give yourself too big a contract from the get-go. Start with something doable and possible. If it works well, you will see the return on your content and find the time necessary to do even more. And remember, if you publish too often, you will lose on value!
Finally, variety. Of course, not everyone who will come in contact with your content will be a hardcore follower of your brand, but for those who are, it is important to make sure you are not publishing content that is too predictable. Mix it up, images, text, short bursts, longer copy, etc.
All in all, the 3 V’s don’t make a recipe for content marketing success, but they are sure to be part of any successful strategy.