B2B content marketing and branded content: What are the key strategies and team structures for success in a niche B2B enterprise environment?

Crafting impactful content in B2B enterprise solutions requires a strategy that balances innovation, audience insight, and precise execution. Watch an exclusive conversation with Sheila Morin, Chief Marketing Officer of Coveo, and Alexandre Gravel, president at Toast Studio. Together, they unpack how Coveo leverages B2B content marketing and branded content to achieve excellence in a highly specialized market.

This webinar explores:

  • The core content marketing tactics Coveo employs to drive engagement and lead generation.
  • How to create content that resonates with a highly specific and technical B2B audience.
  • The role of storytelling and brand voice in establishing authority and trust in niche markets.
  • Practical tips for aligning marketing goals with enterprise-level solutions.
  • How content orchestration and operational excellence play a crucial role in streamlining efforts and driving results.

This session is designed for marketing professionals, content strategists, and enterprise leaders who want to:

  • Learn from a global leader’s experience in crafting effective B2B content strategies.
  • Gain insights into tactics that build long-term value in specialized markets.
  • Discover actionable ideas to refine their own content marketing approaches.
  • Understand the importance of content operations to enhance efficiency and impact.

Don’t miss this opportunity to learn from one of the best in the industry and equip your team with the tools to create content that truly makes an impact!

Sheila Morin
Sheila Morin
CMO, Coveo
Alexandre Gravel
President, Toast Studio

Struggling to get performance out of your content? If your content team is living through content chaos on a daily basis, schedule a quick call with us to discuss Content strategy and content operations. We can help you get all your ducks in a row.