How do you keep creativity alive while aligning with a robust content marketing plan?

Creativity and strategy—often seen as opposites, although they complement each other—are the twin engines of any successful content marketing initiative. But how do you strike the perfect balance between them? 

Following our popular session on content orchestration where we tackled the strategic and operational angle of content marketing and branded content, we now dive into the creative aspects, and most importantly, why creativity is important to stay creative.

Join us for this engaging webinar featuring Cat Savard, a seasoned creative director and strategic communicator, alongside Alexandre Gravel, president at Toast Studio. Together, they explore how to maintain a creative spark in the framework of a results-driven strategy. 

This session dives into questions such as: 

  • How can teams infuse creativity into their content while staying aligned with brand guidelines and business goals? 
  • What techniques ensure innovative ideas aren’t lost in the shuffle of operational priorities? 
  • How do you foster a culture of creativity that leads to marketing results? 
  • What role does collaboration play in keeping creative concepts fresh and impactful? 

Whether you’re a content strategist, creative professional, or marketing leader, this webinar will provide actionable insights to fuel your creative process without compromising on strategic outcomes. 

Don’t miss this chance to learn how to keep your team inspired, your ideas bold, and your strategy strong!

Cat Savard
Cat Savard
Creative & Strategic Consultant
Alexandre Gravel
Co-president, Strategy, Toast Studio