How much do you like getting interrupted during the game?
So, did you win your Super Bowl bets yesterday?
The Super Bowl is without a doubt the biggest showcase of interruptive advertising on earth. Traditional spots, on TV, that although they might be tied to a larger global campaign, will for the most part not be broadcasted much more than during the big game.
A lot of money invested for a very short shelf-life.
Every vertical and niche is getting into long-form video and branded content and pro sports is not different. Not only does it engage your audience for a longer period of time, it can have a much longer usable life.
You all know about Red Bull and GoPro initiatives on the extreme sports front, but do you know about the dozens of examples in football, basketball, rugby, soccer?
VideoInk recently published an article that lists just over 30 examples of branded content in pro sports. From long-form video and documentaries (the type of production we like a lot here at Toast) to stunts and creation of brand production studios.
Take some time to browse the examples listed by Tom Bannister in this very good article, you’ll find some gems, and maybe even something that can inspire you for your own industry.
And if you’re not sure what kind of video content production is right for your brand or product, don’t hesitate to give us a call at Toast.