For the past 9 years, startup FounderFuel has been organizing its annual Demo Day event, which has brought together more than 1,000 people at New City Gas in Montreal. Due to the current crisis and the different health guidelines in place, it was not possible to organize Demo Day 2020 with the same formula as in previous years.
FounderFuel has therefore contacted us for the reinvention of its 13th edition, on September 9th, in a virtual approach where 8 startups will be put forward to pitch to a group of investors from here and abroad.
“The event will take place at New City Gas despite the pandemic, but without an audience. It was essential that the founders of these startups experience the same emotions of being on stage and pitching on stage, in the spotlight, in front of our cameras,” said Shawn Grenier, brand editor at Toast.
With live multi-camera streaming of the entrepreneurs on stage, a robust virtual platform and and a script for the evening created by the Toast and FounderFuel teams, hundreds of people will be able to network with each other, meet and talk with former entrepreneurs who have been through the accelerator, as well as ask questions directly to the teams of each of the 8 startups. In addition, a private space reserved for investors will allow them to discuss with the co-founders of each company and potentially initiate exchanges that could lead to future rounds of financing.
We worked with our client in the choice of the platform to be used, transforming what was a grandiose face-to-face event into a virtual experience that goes beyond what has been done in recent years.
“In the past, Toast has proven its expertise in creative design and content management, as well as its ability to bring complex projects to fruition. That’s why we chose to work with them to transform our annual event,” explains Katy Yam, General Manager at FounderFuel.
This is one of a growing number of virtual events we are leveraging this fall, with new clients signed in the environmental, real estate, manufacturing, telemedicine and charitable sectors.
Stay tuned and contact us today to tell us more about your next event!