Going beyond awareness with your content

Content, relevant throughout the buying process

In your approach to content, do you consider it to be an initiative that is only relevant at the top of the sales funnel?

Content marketing is often referred to as a strategy used to build brand awareness, an approach related to branding and brand perception in the hearts of its consumers.

However, content can be part of the equation throughout the customer journey.

Joe Lazauskas, a Contently contributor, praises this in an article in which he mentions Cardinal Health, Chase and Marriott as brands that succeed in accompanying their customers throughout the purchasing process with targeted and well-adapted content.

In our content strategy workbook, we have a chapter on the customer journey and we ask questions that can make your content relevant on more levels for your audiences.

Would you like to explore the potential of your content throughout your customer journey? Simply contact us and we can discuss this together.