TOAST STUDIO INTRODUCES T STREET MEDIA DIVISION COMPOSED OF FOUR ANGLOPHONE DIGITAL BRANDS
We are proud to announce the opening of T Street Media, a digital‑brand division comprising four new anglophone media for the Canadian market.
- Controller Magazine is the ultimate source of esports news for hardcore gamers, delivering the latest on Call of Duty, FIFA 17, Heroes of the Storm, Overwatch, and Super Smash Bros.
- Drifter Magazine talks about adventures and profiles colourful, unique personalities who live life to the fullest.
- FiftyFifty Magazine is your one‑stop shop for clever tips on mastering the art of cooking, homemaking, and hosting.
- FrontRow Magazine brings you up close and personal with all things arts and culture.
Each of these brands will also roll out original web video series, including FrontRow’s ArtCore where host Gaby Henderson drops in on top innovators on the Toronto art scene. Currently, Toast is working on the series Uncovered, an exclusive peek into the life of Hogtown’s most talked‑about restaurateur, Grant Van Gameren.
“With T Street Media, we can now supply Canadian advertisers with audience-specific media creation and management for editorial content, videos included,” explains Toast Studio president Alexandre Gravel.
The new T Street Media division caters primarily to Canadian millennials.
“The current digital ecosystem makes it possible for new brands to come in and be successful in the most niche of niche markets,” observes David Pieropan, VP of branded content. “There’s some hesitation over the best way to reach millennials, which creates a golden opportunity for more agile players to build strong brands.”
In addition, we plan to launch similar francophone media for the Quebec market in late 2017 and early 2018.
“Our goal is to compete with the major players—the ones that are well positioned in their niches, but relatively inactive when it comes to generating profits and developing an audience,” says Gravel. “Over the next year, these four new brands will allow us to produce some 1,000 articles and countless hours of video content.”