Netflix is launching a branded content series on meditation, in collaboration with Headspace.
In 2020, downloads and installs for the Calm and Headspace meditation apps exploded.
It seems people, for some reason, had needs for improving their meditation techniques…
Netflix was not blind to this. They announced a partnership with Headspace for 3 meditation series to be launched in 2021, with “Headspace Guide To Meditation” to launch on January 1st, 2021.
“Headspace Guide to Meditation” explores the foundation of meditation and how it can help us be more present and less distracted in our daily lives. Each episode focuses on a different benefit – from managing stress to embracing gratitude – and begins by teaching the approach and techniques, then concludes with a guided meditation. Headspace co-founder and former Buddhist monk Andy Puddicombe leads every step of the way as he narrates the eight 20-minute episodes, his voice paired with playful animation and soothing music. The series will also be subtitled and dubbed in 30 languages. (source: Netflix)
These are the types of collaborations we explore on a daily basis at Toast, trying to tie in audiences with relevant content partners or clients.
Branded content is an extremely efficient way to connect at a deeper level with your clients, consumers, your audience.
When done right, it creates trust between your audience and your product or service, making the eventual profitable action of buying, subscribing, endorsing, recommending easier, more likely.
Give us a call if you would like to discuss this.
In the meantime, head over to The Verge, whose parent company Vox produced the Headspace content for Netflix.