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Educ’alcool (Savoir Boire, season 2)

The business challenge

Talking to a younger audience about moderate alcohol consumption, while keeping it smart and cool.

Moderate alcohol consumption can be fun

Following the success of the first season of the Club du Savoir Boire, Éduc’alcool and Toast Studio had to return with a second production that was even more hilarious and educational.

In these eight retro and pseudo-educational videos, comedian Charles Pellerin plays the role of spokesman for the Club du Savoir Boire. Each episode is as rigorous as it is wild. Charles teaches his golden rules of drinking while demystifying several urban legends related to alcohol.

(Episodes below available in French only)


  • Scripting

  • Creative

  • Video production

  • Post-production

  • Deployment strategy