Addition of celebrated producer underscores growing dominance of Toast Studio in Quebec’s burgeoning branded content market
Toast Studio today announced that accomplished producer Julie Dalbec has joined the agency. Julie has worked in television and advertising for over 15 years, climbing up the ranks of Zone3, Just for Laughs and TQS before launching her own production company. Productions Julie Dalbec has been responsible for popular advertisements, branded content, and web content for V, Télé-Québec, TVA, Canal Évasion and Zeste Télé channels, amongst others. Her decision to join Toast Studio will allow her to bring her talents to ever-larger projects, while allowing Toast Studio to bring ever more talent in-house, extending its creative offering, network and client base.
“Branded content is a fast-growing market, and to deliver the type of content that our clients need to reach their market takes talent. That’s why we are delighted to be working with creative innovators like Julie Dalbec,” said Toast Studio chief executive and co-founder Ian Quenneville. “Her presence at Toast underscores our leadership in the field and our ambition to work with the very best in the industry to deliver a premium service.”
Julie Dalbec will focus on strategy and content performance, and further enhancing Toast Studio’s television, video, text and photo production processes.