More than 200 episodes will be produced.
Following the success of series produced for Bell Media Digital platforms, including Miss Chic Tonique, Trucs de gars and Horoscopes, Toast will produce over new 20 digital series in the coming months.
The content will touch on a range of subjects, from lifestyle, food and cocktails to tourist attractions and travel. The series will be distributed across different properties including Sympatico, enVedette, Voyage Voyage, Fraîchement pressé and Look du jour.
Each series or thematic will consist of about 10 episodes. For the first eight months of the mandate, more than 200 episodes (over 25 per month) will be released.
“At Toast, our goal is to optimize the production process. This mandate with Bell Media demonstrates our ability to produce a large volume of videos while maintaining a high level of quality to engage audiences,” said David Pieropan, producer and partner. “We develop concepts specifically to allow for this kind of production approach, which is as applicable for media groups like Bell Media as it is for brands and advertisers.”