It’s a marathon, not a sprint.
When building a content marketing or branded content strategy, there comes a point where you have to establish how long the campaign should run.
Of course, it will have budgetary implications, but it will also have direct ROI implications also.
But how long is enough?
This week’s article sets the bar at “at least 6 months.”
But why so long one might say? Because it takes time for content to gain traction, to bring actual results. But the numbers are there. Content builds trust and trust gets a brand better clients, business-wise.
So, how far down the road do you look when you build your content strategy?