Brand Storytelling
Resources and Guides

Brand storytelling is a powerful tool in any marketer’s toolbox. It has become an essential part of every communications and marketing strategy of today’s most influential brands.

The following resources and guides were built to help brand storytellers in perfecting their craft and to guide marketers in applying today’s best practices.

How to implement brand storytelling in your brand’s architecture?

Integrating stories in a brand’s library of marketing assets is not that hard. What is hard is putting a process in place that allows your teams to find and collect stories, shape them in a way that makes sense for the brand’s objectives and then activating these stories.

With our 3-step process, your brand can apply best practices in storygathering, storyshaping and storytelling.


What are great examples of brand storytelling?

Sometimes, all you need is inspiration.

And with brand storytelling, there are so many examples of great brands showing the way and demonstrating how brand storytelling can be done.

We have collected work from some of our favourite brand storytelling teams: Volvo, Proctor & Gamble, Honda, Airbnb to name a few.



Let’s stop always telling the same stories. What are the types of stories my brand can use?

We, as humans, have been telling stories since the beginning of time.

But we’re not always telling the same stories. This is the beauty of the storytelling.

There are multiples types of stories that your brand can collect and use, and these 6 types of stories already live inside your organization.


Learn from the best. How are the best storytellers in the world applying storytelling principles?

Pixar creators are legends.

They keep pumping out these great stories that catch the attention of people across the world.

They make us laugh, they make us cry.

How do they do it? They’ve actually, over the years, built a list a rules that all great stories follow.


The essential books on brand storytelling

Want more? 

Here are some of our other great resources on brand storytelling

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