When speaking about interactive content, many think it involves web3, the metaverse and VR equipment. It does not.
We’re all used to consuming linear, passive content as in videos, articles, whitepapers and ebooks.
But research and performance studies have proven that even the smallest elements of interactivity in your content can (when done right) greatly improve engagement and memorability.
Think of interactive content as an alternative to your webinar, an alternative to that gated PDF.
Velocity Partners has recently published an article that showcases examples of how content can be made interactive without breaking the bank.
From simple quizzes and graders to simple navigational elements, there are many ways you can improve and augment a great piece of content.
Of course, not all your content should get the interactive treatment, but your most valuable assets could very much benefit from it. From better engagement, such as higher sharing rate, to better recall after the visit, these are all metrics that will have a positive spin on the impact your content has on your audience.
From there, I do like the two rules that Velocity Partners conclude with:
- Interactive content should be purposeful (don’t do interactivity just to “spice up” the page, do it with a reason)
- Interactive content should be non-linear (in other words, don’t do interactivity if this doesn’t mean that the user gets a form of control on their content experience)
I invite you to spend a few minutes and have a look at the examples in the article. You’ll be able to see a brand I often quote in workshops and conferences: Salesforce and their Trailhead platform and content experience.