Do you know who Khaby Lame is? As of the summer of 2022, he is the new king of TikTok.

The last few decades have seen the democratization of a LOT of things.

From the fact that anyone is now able to publish content thanks to the Internet, to the fact that anyone now has a high-quality camera in their pockets thanks to the iPhone and Steve Jobs, to the fact that anyone can influence a lot of people thanks to social media platforms.

This is why for the past 10 years we’ve seen a lot of individuals that had no connection to fame or money become global stars thanks to network effects and the algorithms that drive the social media platforms we use every day.

The latest star to rise to the top (of TikTok) is Khaby Lame.

When the pandemic hit in March 2020, the 22-year-old Senegalese lost his job.

Instead of looking for another job, he picked up his phone and started posting on TikTok.

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And today he has now surpassed Charli D’Amelio for the most followed account on TikTok.

If you haven’t watched the kinds of videos he posts, we strongly invite you to do so, and ask yourself: what works in these videos? What makes Lame so popular? What are the elements that we can learn from what he does?

To learn a bit more about Khaby Lame, you can read all about him in a recent Techcrunch article.