Thou shalt follow basic best practices with content marketing.

When I came across today’s article, “The Ten Commandments of Content Marketing”, I did a quick search as I thought I had already seen a list like this.

Well, it’s not the first. Fast Company, Social Media Today, Contently, pretty much everyone has done its own version of the ten commandments of content marketing.

I thought about not sharing the article, but comparing its list to the others like it, I liked its line-up of basic guidelines it contained.

This article was published over at the Grammar Chic blog. I copy each commandment here, but I suggest you also click the button at the bottom to read more details about each.

Without further ado, here they are:

  1. Thou shalt esteem quality over all else.
  2. Thou shalt serve thy customer, for all thy days.
  3. Thou shalt sell without selling.
  4. Thou shalt not market without a strategy.
  5. Thou shalt post new content regularly.
  6. Thou shalt write like a human, not like a corporation.
  7. Thou shalt not overdo it.
  8. Thou shalt not rush it.
  9. Thou shalt review thy content marketing plan on a monthly basis.
  10. Thou shalt not forsake data.

So, if you had to continue this trend of “Top 10 Commandments”, do you have an idea what your list would be?

Want to get your content team up to speed on this? Organize a team workshop or one-on-one coaching with an expert of our team. You can also book Alexandre to come and speak at your event!