Running a successful content strategy has its challenges.
Are you part of the 26% of B2B marketers who rate their organization's content marketing as being very successful?
These marketers have become champions at producing social media content, blog posts and articles, email newsletters, videos, case studies, webinars, white papers, etc.
Although they are successful, these same B2B marketers still have challenges for 2020:
Improve the quality and the conversion rate of your audiences.
Manage your content distribution and promotion initiatives.
Leverage the inbound methodology to generate demand.
Focus on the quality and the quantity of the content that can be produced and published.
Gain better visibility on the performance and measurement of content initiatives.
…and this is where content becomes so important for B2B brands.
Almost half of B2B marketers expect to increase their content marketing budgets in the coming year.
Almost 2 out of 3 B2B marketers can demonstrate the ROI of their content marketing initiatives.
How can you make sure your team and your strategy are properly aligned to achieve your goals?
Successful content marketing marketing departments have:
- A documented content marketing strategy
- Metrics to measure content performance and initiatives
- A methodology to measure content marketing ROI
They use content marketing to:
- Build loyalty with customers
- Nurture subscribers, audiences and leads
- Generate sales and revenue
- Build a subscribed audience
- Empower their sales teams
This allows them to prioritize their audiences’ informational needs over the organization’s sales and promotional message, this creating a relationship based on the delivery of value with content based on the specific stages of the customer journey.
How does your brand compare? We can help.
We know small internal teams are the norm, and this is why we act as an extension of your capabilities and category expertise.
At Toast, we help brands build content strategies that generate brand lift, create engagement, improve lead generation and commercial results while also increasing advocacy and word-of-mouth.
Our team of 25 content experts gives you access to best practices, high-performing content distribution initiatives and the production of the most engaging content.
Content Distribution and Performance
Some of our clients
Bring your marketing team and your content initiatives to the next level with the help of our team.
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Numbers and statistics on this page are from the 2020 B2B Content Marketing Benchmarks, Budgets and Trends – North America research report.