Examples of Content and E-commerce

HERE ARE SOME EXAMPLES OF E-COMMERCE SITES THAT MAKE VERY GOOD USE OF CONTENT IN THEIR STRATEGY.

It’s hard to avoid it, we like to see things in action. We like to see what others are doing.

Theory is good, practice is often better.

Brands with a strong focus on e-commerce, or that are even entirely online, need to build a strategy that not only heavily integrate conversion optimization tactics, but most also integrate a whole content marketing component to create, build and maintain relationships with consumers and future customers by providing them with value and utility.

In an article published by Search Engine Journal, Joseph Robison presents 7 examples of e-commerce sites making good use of content in their marketing approach.

Angie’s List, Proflowers, Venngage, Beardbrand, Bespoke Post, Boll & Branch and Northern Brewer are analyzed according to certain content pieces that are particularly effective on each of these different sites.

These 7 examples illustrate the complementarity of a content strategy in a business context focused on transaction and conversion. Something to consider in developing your new initiatives for the coming year.