Posts
Audience Segmentation Research


Audience segmentation and content strategy


Defining an audience in 2022


How to find the needs and expectations of your audience?


Framework: understanding audience behaviour as it relates to 3 core needs


Are you listening to your audience or just producing content ?


Content, behaviour and segmentation


Your Minimum Viable Audience


How to avoid producing bad content (hint: it’s data)


Audience and big data: Conde Nast is making the jump

