Posts
Branded Content ROI


How to build trust with content?


Brands going back to traditional advertising


How to detect content marketing and branded content?


Healthcare content marketing: the Northwell case


Engaging content vs discoverable content


Brand films and documentaries: the industry-shaping trends


A little more visibility on BuzzFeed’s business model?


Content promotion and personalization


Shot on iPhone: Branded content from Apple


Content communities: the examples of Lego and Dove


Branded content and children: what are the best practices?

