Live and in Stereo with Beneva

In our collaboration with Beneva, we brought together our expertise in both content production and content strategy to address the organization’s unique needs. Beneva sought a strategic partner capable of delivering comprehensive solutions that would resonate deeply with its audience. The vision was clear: to build emotional connections with clients, recognizing the intimate bond that podcasts can create between content and the listener.

Podcasts, with their innate capacity to offer an authentic and personal touch, were the ideal medium to convey Beneva’s core values. Yet, our collaboration extended beyond content production; it involved strategic assistance to elevate the deployment strategy to ensure maximum visibility and optimal results.

This project was of significant importance for Beneva, as the team wasn’t just looking for a service provider, but a trusted collaborator. The company was determined to build a lasting partnership founded on trust, innovation, and a shared commitment to its audience’s well-being. Our collaborative endeavour with Beneva reflects our dedication to realizing this vision, one podcast episode at a time.

CLIENT

BENEVA

SERVICES

Podcast and audio production

Content strategy and operations

With its inaugural podcast venture, Beneva wanted more than just a series of episodes; it aimed for an authentic connection with its audience. We joined forces to shape this project into a compelling B2C podcast that resonated beyond a mere promotional piece of branded content. The emphasis was on infusing the podcast with the essence of Beneva’s brand values and vision, crafting a concept that spoke to the shared experiences of the audience. The result? A podcast titled “Ça arrive à tout le monde” (It Happens to Everyone), where each episode explores life events with a distinctive link to insurance.

We then embarked on a collaborative journey to define the very heart of the podcast. From conceptualization to execution, our team played a pivotal role in shaping the show’s structure and content. We delved into brainstorming sessions, forging a concept that seamlessly wove the brand’s ethos into relatable, engaging narratives while combining audio and video adaptations to reach a wide spectrum of potential listeners.

The casting of Anne-Élisabeth Bossé as the podcast’s host, along with a curated selection of recognizable guests from Quebec popular culture, ensured that each episode was infused with genuine conversations and insights. This was more than a branded podcast; it was an opportunity to demonstrate how, even in the face of life’s uncertainties, the right support can make all the difference.